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About

LANDLORD

 

1. Why to work with us

  • We take immaculate care of your properties with weekly inspections and cleaning, as only then can we rent rooms at the prices we require;
  • Clients stay for a minimum of 6 months, and in most cases 12-18 months. There is zero short term or AirBnB letting;
  • We do all referencing in house, to ensure we only take on high quality clients. We conduct 30-minute interviews with every applicant, and review bank statements, landlord and employer references;
  • We can manage any property at cost, leveraging our tried and tested network of contactors;
  • We install high quality furnishings available for you to keep at the end of tenancy if you wish;
  • We work with leading agents such as Knight Frank, Savilles, Chestertons, Greene & Co and CBRE;
  • Our CEO brings professionalism and integrity to every aspect of the business, after 20 years as a regulated individual, at blue chip Hedge Funds and Investment Banks. He also qualified as an ACA at PricewaterhouseCoopers.

2. How we take care of your property

  • It is rare one of our high-end clients does not immediately alert us to the slightest repair or maintenance issue.
  • Weekly inspections by our professional cleaners offer a further backup to ensure any issues are reported to us.
  • We use an online software reporting system, Fixflo, to ensure full details and photos are provided in a timely manner.
  • We then engage our own contractors to provide a quote with this report to the landlord for swift approval. Alternately, some landlords prefer to us their own contractors.

3. How we market rooms

  • We market our rooms through a combination of direct website enquiry, referrals from existing and past clients, agents who recommend us and spareroom.
  • We also keep a database of everyone who has ever shown an interest in our rooms as a further potential source of clients.

 

4. How long we rent the rooms for

  • Our standard contact is 12 months, while our minimum stay is 6 months. The majority of our clients stay with us for well over a year.

 

5. Quality of tenants & referencing

  • We only work at the top end of the professional sharing market to attract high quality clients.
  • They better respect the property, one another and pay rent on time, more so than any other segment of the market.
  • We conduct 30-minute interviews with every applicant and do all referencing in house, to ensure only take on high quality clients.
  • We also check bank statements, landlord and employer references.

6. Core values

  • Our core value is “Care.”
  • We take immaculate care of our properties, our landlords, our tenants, who we prefer to call clients, and staff.
  • Care extends to how fast we turn around repairs, typically within a few days where managed by us.
  • We believe the greater care we take of every aspect of this business, the greater our success can be. What goes around, comes around.
  • We also believe in “Quality,” in terms of location, condition of property, the type of landlord and agent we deal with, how we vet potential clients as well as our own internal team.
  • We also limit the number of people per property to 3 or 4, to create a better environment for professional living.

7. Who we are and what we do

  • SimplyWinch strives to become the Rolls Royce of the professional shared living market.
  • We take on high quality properties, allowing is to rent rooms to our high-end clients.
  • The portfolio spans three principal areas of London: the region from Maida Vale through St John’s Wood, Marylebone through Notting Hill and Canary Wharf. The company was established in 2014, and is based in Mayfair, London W1.

8. Why this market

  • Rent rooms offers young professionals a far more affordable and flexible way of living in high quality locations in central London.
  • Many of our clients move to London for work and do not know other people to share a flat with.
  • Whilst a two bed in St John’s Wood could cost £500-600 per week to rent, a room can range from £170 to £230, depending on size and ensuite.

9. History

  • The business was founded in 2014, to create a simple and elegant solution for young professionals looking for affordable luxury living in prime London.
  • We have grown to over 50 properties and continue to strengthen our reputation as the premiere operator in the subletting market.

10. Our business model

  • We rent two- to three-bedroom flats, at as close to asking price as possible, asking permission to rent the rooms out and use the living room as a bedroom.
  • We then install high quality furnishings to rent rooms out to high end professionals, in their 20s to 30s.
  • The extra room as a bedroom effectively becomes our margin, to cover our head office, admin and marketing costs.

11. Why HMO mandatory licenses do not apply to us

  • We remain beneath the radar for all HMO mandatory license requirements by limiting each property to 3-4 people. This means HMO licenses do not even apply in boroughs such as Westminster or Kensington and Chelsea.
  • In other councils, a less onerous “additional” 5-year license is required, which we can arrange for any landlord.
  • There is no impact on planning, while your apartment would benefit from latest safety standards to better protect your tenants.
  • Potential modifications include installation of a hard wired hallway smoke alarm, and radio or wire linked kitchen heat alarm.
  • There would also be an Electrical Installation Condition report (EICR), which can throw up any potentially dangerous wiring issues, which can be swiftly resolved.
  • A gas safety certificate is also required. (Source: LACORS, The Chief Fire Officers Association, also recommended by all councils).

12. Repairs & Maintenance

  • It is rare one of our high-end clients does not immediately alert us to the slightest repair or maintenance issue.
  • Weekly inspections by our professional cleaners offer a further backup to ensure any issues are reported to us. We use an online software reporting system to ensure full details and photos are provided in a timely manner.
  • We then engage our own contractors to provide a quote which we send with this report to the landlord for swift approval. Alternately, some landlords prefer to use their own contractors.

13. Our reputation

  • Our reputation is everything, especially as the company name has our founder’s name in it, or my own surname, Winch.
  • This is the only way we can ensure the longevity of our business model and success. To achieve this, we deeply instill and train our staff with a sense of self-worth, appreciation of what we do and professionalism.
  • Daily meetings and regular staff reviews further ensure we continue to operate at the highest level of professionalism.

14. CEO Profile and background

  • Our CEO, Mathew Winch, brings professionalism and integrity to every aspect of the business, after 20 years as a regulated individual, at blue chip Hedge Funds and Investment Banks.
  • He also qualified as an ACA at PricewaterhouseCoopers.

15. Accountant reference

THOMAS ALEXANDER & CO

To Whom it may concern,

We confirm that we act as accountants and taxation advisors for Simply Winch Ltd and have done so for the last 5 years.  We are not aware of any reason that would adversely impact the company’s financial personal performance in the foreseeable future. We do not have any reason to think that the company would be unable to meet monthly rental commitments. Please note that this reference is given on the strict understanding that neither this company nor the individual directors of the company incur any liability whatsoever in relation thereto.

Kindest regards

Nick Georgiou (Director)

www.thomasalexander.co.uknick@thomasalexander.co.uk,

590 Green Lanes, London, N13 5RY

16. Landlord references

KNIGHT FRANK

To whom it may concern

I have had the pleasure of dealing with Simply Winch and more importantly Matthew Winch over the past 3 years.  I would highly recommend Matthew and the services his company provide to all Landlords. Rent is always paid duly in time, the properties kept in good order and the clients have been respectful to all neighbours.

Christopher Paxton, Partner, Lettings Manager, Head of Lettings, Canary Wharf

Knight Frank, 18/19 Cabot Square, Canary Wharf, London E14 4QW

CHESTERTONS

To whom it may concern.

I would like to write to you to provide a reference for our business dealings with Mr Matthew Winch and his firm SimplyWinch.  We have been in contact since 2015 and I have three tenancies currently in place with them. I can confirm that all rent is currently up to date and we have no reported issues with any of these tenancies. On a personal level, I find Matthew to be a very upstanding gentleman who is very conscientious in the types of properties he selects for his business. Mathew and SimplyWinch have an excellent track record in the arena and have always been very reasonable and pleasant to deal with. I would have no reservations in recommending him for a tenancy with yourself.

Many thanks.

Cory McNally  BSc (Hons) MARLA, Director, South Kensington Lettings,

Chestertons 44 – 48 Old Brompton Road, London SW7 3DY

TENANTS

 

1. Why to work with us

  • We take immaculate care of your property with weekly common area cleaning – that means the kitchen, bathroom and hallways
  • Typically only share with 2 other pple, avoiding quiets for bathrooms and kitchens. We limit the number of people living in any property according to its size. Most properties are 3 beds.
  • Clients stay for a minimum of 6 months, and in most cases 12-18 months. There is zero short term or AirBnB letting. This way you can properly get to know your house mates.
  • We do all referencing in house, to ensure we only take on the highest quality clients.
  • We install high quality furnishings to create a living environment of affordable luxury living
  • Repairs are completed extremely quickly
  • Outstanding service and Customer Care once you have moved, supported by a dedicated customer care team.

2. Our partners

  • To sure we deliver the highest quality service be very carefully select similarly minded prepared professional partners
  • These include Handy Option, Clean Option, FastKlean, The Better Home Company, British Gas, Arthur and Xero.
  • We also have a range of individually skilled workmen for any task

3. Core values

  • Our core value is “Care.” We take immaculate care of our properties, our landlords, our tenants, who we prefer to call clients, and staff.
  • Care extends to how fast we turn around repairs, typically within a few days.
  • We believe the greater care we take of every aspect of this business, the greater our success can be. What goes around, comes around.
  • We also believe in “Quality,” in terms of location, condition of property, the type of landlord and agent we deal with, how we vet potential clients as well as our own internal team. We also limit the number of people per property to 3 or 4, to create a better environment for professional living.

4. Who we are and what we do

  • SimplyWinch strives to become the Rolls Royce of the professional shared living market.
  • We take on high quality properties, allowing is to rent rooms to our high-end clients.
  • The portfolio spans three principal areas of London: the region from Maida Vale through St John’s Wood, Marylebone through Notting Hill and Canary Wharf. The company was established in 2014, and is based in Mayfair, London W1.

5. History

  • The business was founded in 2014, to create a simple and elegant solution for young professionals looking for affordable luxury living in prime London.
  • We have grown to over 50 properties and continue to strengthen our reputation as the premiere operator.

6. Repairs & Maintenance

  • Weekly inspections by our professional cleaners ensure any issues are reported to us.
  • We use an online software reporting system allowing clients to provide details and photos in a timely manner.
  • We then engage our own contractors to provide a quote which we send with this report to the landlord for swift approval. Alternately, some landlords prefer to use their own contractors.

7. Our reputation

  • Our reputation is everything, especially as the company name has our founder’s name in it, or my own surname, Winch.
  • This is the only way we can ensure the longevity of our business model and success. To achieve this, we deeply instill and train our staff with a sense of self-worth, appreciation of what we do and professionalism.
  • Daily meetings and regular staff reviews further ensure we continue to operate at the highest level of professionalism.

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